Floor Plan & Exhibit Application (Page 2)

BOOTH SPECIFICS
All booths include an 8-foot high flameproof back drape and two 3-foot high side drapes. Also included in each booth space are two chairs, one wastebasket, and one 7" x 44" one-line booth identification sign. Tables will be draped and skirted on three sides. Price includes show carpeting.

BOOTH PRICES ARE AS FOLLOWS:
10' x 10' -   $950.00 until 3/31/08
                $1000.00 after 3/31/08
Includes one draped and skirted 6-foot long table (24"w x 30"h). The majority of the booth spaces available at The Spirit Show are configured at 10x10 booths.

6' x 6' - $750.00 until 3/31/08
           $800.00 after 3/31/08
Includes one draped and skirted 6-foot long table (24"w x 30"h). A limited number of these booths are available along the back wall of the hall.

NEW CASH & CARRY SECTION!
New this year, a Cash & Carry hall has been added. The booths will be located in a hallway just off the main entrance.   Placement in the Cash & Carry section is available on a first-come, first-served basis. Just check the "Cash & Carry Section" box on the exhibit application to request placement in this destination area.

APPLICATION FOR SPACE
Simply call 816-587-3380 or fax the exhibit application to 816-587-4280 to reserve your selected space. Then, complete the exhibit application form and enclose a check payable to University Spirit for the total amount due.

Applications will be reviewed, accepted, or rejected. Accepted applications will be assigned a tentative space, and the applicant will be notified. Upon notification, your application becomes a contract. Please read the terms and conditions on the reverse side of the application! Incomplete applications will be returned.

SPACE ALLOCATION
Booths are assigned on a first-come, first-served basis.    2007 exhibitors were given first rights until November 1, 2007. We are unable to guarantee booth selection until payment in full has been received. Incomplete applications and/or partial payments do not constitute first rights on booth selections.  

PAYMENT POLICY
All booth reservation fees must be paid in full upon application.   Booth space is not guaranteed or held without payment.   Booths reserved after May 1, 2008 will not be guaranteed booth signage or inclusion in the show directory.

ADVERTISING
Each pre-registered store in attendance will receive a large tote bag.  Additional bags can be purchased in advance for a nominal fee.  Sponsorship of the tote bags is always encouraged.

Each store will also receive a show directory.   These directories are utilized by buyers all year long so advertising is highly encouraged. Advertising is offered to exhibitors on a first-come, first-served basis. Applications for ad space will be included in the Exhibitor Service Pack. Deadline for ads and artwork is May 1, 2008.

USE OF SPACE
Exhibit space is reserved for the sole use of the exhibitor named on the application. Only products (and product lines) listed on the application may be displayed. Subletting space, representing an unlisted product, or soliciting for activities and sales away from the show floor are strictly prohibited unless written permission is received from University Spirit one month prior to show
dates.

NAME BADGES
Four exhibitor badges will be available for each booth space at no charge prior to April 30, 2008. Additional badges ordered will be assessed with a charge of $5.00 each. Name badges will be required at all times.

PRE-REGISTRATION LISTS
Fully paid exhibitors will receive a complete pre-registration list of buyers on the first week of May. An updated list of stores registered for The Spirit Show '08 will be available to all exhibitors at the opening of the show. A complete attendance list will be sent after the show closes.

SERVICES
Extra furniture, electricity, drayage, additional signs, telephone lines, and other special service needs must be ordered through Freeman Decorating and the Hyatt regency DFW hotel . Exhibitor Service Kits with order forms will be sent via email in early 2008 or you may download them above.   Ordering extra tables, electricity, vacuum services, and lighting prior to arriving at the show site is strongly recommended.

LIGHTING
It is strongly recommended as well that companies order electrical service and use spotlights to highlight their respective booths.

SECURITY
Security is a priority. In addition to personnel at the doors to check for proper name badges and cameras, we are pre-qualifying every registered buyer by requiring proof of retail standing. In addition, exhibit hall security will be provided after show hours. Security will also be provided after the close of setup hours. However, University Spirit of America, the Sheraton Myrtle Beach
Hotel, and the Myrtle Beach Convention Center and Geo. E. Fern Co. will not be responsible for any loss or damage during or after show hours.

FLOOR SALES
We request that selling of samples and overstocks as well as trading with or soliciting sales from other exhibitors be held until after the close of business on Saturday at 6:00pm.

SHIPPING
All shipments should be sent to the warehouse in advance of the show. Complete information and instructions will be included in the service packet. Please carefully review the information on the Materials Handling Service form.

Shipping arrangements via United Parcel Service is discouraged and (inbound and outbound) are the sole responsibility of the exhibitor through the hotel.  Rate sheets will be given to registered exhibitors in advance.

DRESS CODE
The Spirit Show is designed to foster an interactive and comfortable business atmosphere. We suggest dressing casually to complement your college store customers' attire. Sportswear and comfortable shoes are recommended; suits and/or dresses are not required.

CHILDREN
Children are allowed on the show floor provided they are well supervised and with an adult at all times. We do ask that strollers be carefully guided and not allowed to block aisles or entry to booths.

CAMERAS
Due to the nature of the Greek and College product business, cameras and video recorders will be strictly prohibited on the show room floor. Approved press and show management will be allowed only limited photographs with vendor permission.

VENDOR LISTINGS
At the request of our exhibitors, we regret that we are unable to provide vendors with the vendor directory and address listings. This is to protect each of our exhibitors from design infringement. Storeowners exhibiting at the show may register as a buyer with proper credentials.

SETUP & SHOW HOURS
Due to insurance and security agreements, exhibitors may enter the hall and set up only during posted setup hours. Registration and setup hours are as follows:

Thursday, May 29, 2008
Set-Up.....................4:00pm - 9:00pm

Friday, May 30, 2008
Registration...............9:00am – 5:00pm
Set-Up.....................9:00am – 5:00pm
Show Open………….......7:00pm – 9:00pm

Saturday, May 31, 2008
Show Open………......….9:00am – 5:00pm

Sunday, June 1, 2008
Show Open………......….9:00am – 2:00pm
Move-Out..................2:00pm – 7:00pm

All material must be out of the exhibit hall by 9:00pm Sunday.